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Canada has best reputation in the world

For the third year in a row, citizens of G8 countries have determined that Canada has the best reputation in the world.

The rating is the result of a study done by the Reputation Institute, a consulting firm based in New York and Copenhagen that specializes in building and protecting corporate reputations of international companies and institutions.

The study polled 27,000 people around the world about the reputations of 50 nations between January and March 2013.

Canada topped the list again with a score of 76.6 out of 100, slipping somewhat from last year when it scored 77.8.

Sweden climbed from third spot to second spot this year, followed by Switzerland, Australia, Norway, Denmark and New Zealand.

The country with the worst reputation is Iraq, followed by Iran, Pakistan, Nigeria, Russia, Colombia, China and Saudia Arabia.

The study measures trust, esteem, admiration and respect, as well as perceptions regarding attributes that include it being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run
by an effective government, and more.

The United States ranked 22nd with a score of 57.4 which is an increase from 53.9 in 2012.

Download the study press release. 2013_Country_RepTrak_Press_Release pdf

 

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